Good Life Plus PLC - Proposed Withdrawal of Shares From Admission

For release: 07.01, 4 July 2025

Good Life Plus Plc

(the "Company" or "Good Life Plus")

Proposed Withdrawal of Shares from Admission to the Aquis Stock Exchange

Notice of AGM

The Board of Good Life Plus Plc (AQSE: GDLF), an innovator in the luxury prize draw and rewards sector, announces that, following a period of careful consideration and consultation with its advisers, it has concluded that it is in the best interests of the Company and its stakeholders to seek the withdrawal of its shares from admission to the Aquis Stock Exchange Growth Market ("AQSE").

While the Board recognises the responsibilities and opportunities that come with being a listed company, it also believes that Good Life Plus no longer benefits meaningfully from its public listing. In particular:

·      The Company does not currently rely on the market for access to capital.

·      There has been limited trading liquidity in its shares for a sustained period.

·      The Company continues to be undervalued relative to its underlying performance and prospects.

·      The costs and administrative burdens of maintaining a public quotation are increasingly disproportionate.

·      Recent investor engagement suggests growing interest in supporting the business as a private company, where it can pursue its next phase of growth without the constraints and scrutiny of the public markets.

The Board is seeking shareholder approval for the withdrawal of admission of the Company's shares to trading on AQSE ("Withdrawal").  A Circular will shortly be posted to shareholders, setting out full details, including the rationale, expected timetable, and next steps in relation to the Withdrawal. The Circular will also include a Notice of Annual General Meeting ("AGM"), at which shareholder approval for the Withdrawal will be formally sought ("Withdrawal Resolution").

The AGM will be held at 1 Heddon Street, London, W1B 4BT, on Wednesday 30 July 2025, at 10.00am. The notice of AGM will be posted along with the Circular.

The Circular and notice of AGM will also be available on the Company's website at https://www.goodlifeplus.co.uk/

Pursuant to the AQSE Rulebook for Issuers, the Company is required to give at least 20 business days' notice of the intention to withdraw from trading on AQSE and the intended date of Withdrawal. Subject to the passing of the Withdrawal Resolution, trading in the Company's shares will cease at 7:00am on Monday 4 August 2025.

The Board is mindful of the impact on shareholders and will ensure that communications remain open and transparent. While there is no formal obligation to do so, the Board is exploring potential options to provide continued engagement opportunities for those who wish to remain invested, including the possibility of future liquidity events.

The Directors are also aware that the proposed Withdrawal, should the Withdrawal Resolution be approved by the requisite majorities of shareholders at the AGM, would make it more difficult for shareholders to buy and sell shares in the Company should they wish to do so. The Directors are therefore reviewing options to enable shareholders to buy and sell shares through a trading platform, and further details will be provided in due course.

The Board would like to thank all shareholders for their continued support and looks forward to the Company's next chapter as a focused, privately held business.

This announcement contains information that, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended).

The Directors of the Company take responsibility for this announcement.

-Ends-

For further information please contact:

Good Life Plus Plc                                                                                                                          via Rosewood

Charlie Chadd, Chief Executive

Novum Securities Limited

AQSE Corporate Advisor

David Coffman                                                                                                                                +44 (0)20 7399 9400

Rosewood

Financial Media and Investor Communications

John West / Lily Pearce                                                                                                                 + 44 (0)20 7653 8702

goodlifeplus@rosewood.com