Yooma Wellness Inc. - Vitality CBD UK rollout with ASDA

22 November 2021

Yooma Wellness Inc.

("Yooma" or the "Company" or the "Group")

Vitality CBD UK rollout with ASDA

Vitality CBD now offers the most extensive CBD product range in 300 ASDA stores

Yooma Wellness Inc. (CSE:YOOM; AQSE:YOOM), a global vertically integrated wellness platform that develops and markets a portfolio of CBD and wellness brands, is pleased to announce ASDA, one of Britain's leading retailers, is now stocking 17 of Vitality CBD Limited's ('Vitality CBD') well-being and active CBD products in ASDA's vitamin aisles and in-store pharmacies, making Vitality CBD the most extensive CBD product range in ASDA.

ASDA's vitamin aisles will be stocking Vitality CBD's range of 600mg-2400mg Well-being CBD Drops in multiple flavour options and easy-to-dose CBD Gummy Bears, starting at £15 RRP. A further selection of their naturally flavoured Well-being CBD drops up to strengths of 4800mg as well as their CBD Muscle Balm will be available in ASDA's in-store pharmacies. For those new to CBD, trained staff members will be on hand to provide assistance and recommend products.  At only 67 pence per day, Vitality CBD's 4800mg Drops/Spray is their best value CBD oil yet.

Phillip Glyn, Commercial Director of Vitality CBD, said: "We are delighted to be a chosen CBD supply partner of ASDA. With their impressive vision and commitment to listing one of the UK's most comprehensive CBD ranges, ASDA have demonstrated a genuine desire to drive further consumer education of CBD. This ethos and dedication mirrors Vitality CBD's mission in raising the profile of CBD and making CBD products readily accessible to millions across the nation, at some of the most affordable prices in the UK. This combination is a very exciting prospect for the years to come."

Jacqueline Cappello-Wood, ASDA's Senior Buying Manager for Healthcare, said: "We are proud that ASDA will now be stocking Vitality CBD's products, and will be the first supermarket to offer customers access to the full Vitality CBD Active range. At ASDA, it has always been a priority to look after the entirety of our customer's well-being needs, so CBD is a great addition to our range. Customers will now have access to our fully trained ASDA pharmacists, who can offer advice and support on any aspects of their health and well-ness needs."

Jordan Greenberg, CEO of Yooma, commented: "The agreement with ASDA is a positive development for Vitality CBD and an example of the quick return on investment that our buy-and-build strategy has created. The UK rollout on this wide range of products will provide Vitality with a platform to generate additional revenues across the 300 ASDA stores in the UK."

Yooma, via the Company's wholly owned subsidiary, Yooma Europe Limited, acquired Vitality, a UK-market-leading CBD Company that is based in Birmingham, for £10.2 million on 20 August 2021 as part of the Company's buy-and-build strategy implemented since listing on the Aquis Exchange in London, on 10 August 2021.

Vitality CBD is currently the most visible CBD brand in the UK and has won several awards including "Best CBD Product" with Boots Wellness Awards, "The Smartest CBD Oil" with Men's Health, "IndyBest Buy" from The Independent, and more.

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About Vitality CBD Limited

Vitality CBD is the most widely stocked brand of CBD in the UK with products distributed in national retailers such as Boots, Tesco, ASDA and Lloyds Pharmacy. Vitality CBD is also prominent on E-commerce retailers such as Amazon, Very & Ocado. The Vitality CBD product portfolio has over 60 SKUs including oils and sprays in a wide range of flavours and strengths, edibles, and a specially developed and formulated range of CBD skin care cosmetic products.

About Yooma Wellness Inc.

Yooma's mission is to build a vertically-integrated global leader in the manufacturing, marketing, distribution, and sale of wellness products including hemp seed oil and hemp-derived and cannabinoid (CBD) ingredients. The company leverages strategically curated sales channels and ecommerce networks to deliver a diverse mix of wellness products through operating subsidiaries in the United States, United Kingdom, France and Japan. Learn more at www.yooma.ca.

The directors of the company accept responsibility for the contents of this announcement.