NYCE International - Strategic Media Partnership with Yogonet

NYCE International PLC

Strategic Media Partnership with Yogonet

NYCE International PLC ("NYCE") today announced the launch of a strategic editorial and commercial collaboration with Yogonet, a leading global B2B media outlet serving the gaming and betting industry. The partnership establishes a dedicated NYCE editorial environment within Yogonet's international media platform, strengthening visibility and distribution for NYCE and its Marketplace partners across key global markets.

Under the agreement, NYCE will operate a dedicated, co-branded content area within Yogonet's International, LATAM (Spanish) and Brazil (Portuguese) editions. The collaboration enables NYCE to deliver consistent, high-quality editorial coverage, while benefiting from Yogonet's established readership, multilingual distribution and newsletter infrastructure.

Global Audience Reach and Distribution

Yogonet reaches a global active audience of 1.9 million users annually, with strong engagement across its three core editions. Its newsletters serve over 9,800 active subscribers worldwide  and consistently deliver engagement levels well above industry averages. Over the last 90 days, click-to-open rates averaged 87.0% (International), 93% (LATAM) and 77% (Brazil), alongside strong click-through performance.

Beyond its core editions, Yogonet automatically translates content into more than 20 languages, many of which are indexed by search engines. This supports additional organic visibility across regions outside English-, Spanish-, and Portuguese-speaking markets, extending long-tail reach and international discoverability.

Value for NYCE's Marketplace Partners

For suppliers listed on the NYCE Marketplace, the partnership provides expanded visibility through:

·      Regular editorial coverage distributed across three regional editions;

·      Inclusion in daily and weekly newsletters with strong engagement metrics;

·      Tracked referral links directing readers to partner profiles and listings; and

·      Ongoing multilingual exposure, including automatic translation and search indexation beyond core editions.

This enhanced distribution supports partners' go-to-market efforts, particularly in English-, Spanish- and Portuguese-speaking regions, while reinforcing credibility through placement within an established industry media brand.

Strengthening the NYCE Marketplace

The collaboration directly supports NYCE's Marketplace strategy by integrating media distribution, content and performance reporting into a single ecosystem. NYCE retains control over content creation, partner selection and commercial relationships, while leveraging Yogonet's platform for publication, localisation and audience reach.

The partnership is designed to scale in line with Marketplace growth, allowing NYCE to increase content output and partner participation as demand expands.

Benefits for Yogonet

Yogonet gains access to a steady pipeline of curated, industry-relevant content and a structured commercial collaboration aligned with its editorial standards. The NYCE area is a dedicated, branded section within Yogonet that centralises supplier-focused updates and marketplace activity in one place. It enhances Yogonet's coverage by adding structured, innovation-led content from across the supplier ecosystem, while fully preserving Yogonet's editorial independence and positioning as a leading B2B industry publication.

Alex Crockford, Chief Commercial Officer, NYCE International PLC, said:

"By integrating Yogonet's international reach into the NYCE Marketplace, we are enhancing the commercial value of our platform for partners. The combination of content, distribution and performance reporting allows us to offer B2B iGaming suppliers a clearer and more effective route to market across multiple regions."

Farzad Peyman, Chief Executive Officer, NYCE International PLC, said:

"This partnership gives NYCE and our growing ecosystem in the betting and gaming industry access to an established global media platform with a proven audience of close to two million active users. It strengthens our ability to support suppliers with credible visibility and measurable distribution."

Diego Fiz, Director of Yogonet, said:

"This new agreement with NYCE will bring a greater flow of high-quality content to our global audience. What we have created together with NYCE also represents a new format of collaboration with companies with a recognised track record and international presence. The launch of the NYCE Marketplace area within Yogonet sets our expectations on a series of new developments and changes that we will be announcing throughout the year. In this case, we will add value for our readers by highlighting services and innovation across the supplier ecosystem, while maintaining our editorial independence and international reach."

The Directors of the Company take responsibility for this announcement.

This announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014. Which is part of the United Kingdom domestic law pursuant to the Market Abuse (Amendment) (EU Exit) Regulations (SI 2019/310) ("UK MAR").

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