Cooks Coffee Company - Master Franchise Agreement for the UAE

26 January 2026

Cooks Coffee Company Limited

("Cooks Coffee", or the "Company" or the "Group")

Master Franchise Agreement for the UAE

Cooks Coffee Company (NZX:CCC; AQUIS:COOK), the international coffee focused café chain, is pleased to announce that Esquires Coffee has entered into a Master Franchise Agreement ("MFA") for the United Arab Emirates ("UAE").

The UAE is one of the fastest growing markets for speciality coffee outlets globally with the growth projected to be 10%-12% p.a. driven by expanding tourism and high expat population growth fuelling demand.¹

The MFA is a 10-year agreement, with a right of renewal ("ROR"), and provides for the opening of a minimum of 50 Esquires Coffee outlets in the UAE over the term of the agreement. The parties to the agreement are successful operators in the UK with multiple stores in the Southeast of England.

This agreement represents a further step in the Group's international expansion strategy and supports the continued growth of the Esquires Coffee brand in key global markets.

Keith Jackson, Chairman of Cooks Coffee Company, commented: "This Master Franchise Agreement marks another important milestone in the international development of the Esquires Coffee brand. The UAE represents an attractive market, and we look forward to growing the brand in the region over the coming years."

Further announcements will be made as appropriate.

¹ Grand View Research, UAE Specialty Coffee Market - Horizon Outlook. The report forecasts the UAE specialty coffee market to grow at a compound annual growth rate (CAGR) of approximately 10.6% between 2024 and 2030, driven by increasing demand for premium coffee, café culture expansion, and a growing expatriate population. Source: Grand View Research

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