Good Life Plus PLC - Appointment of New Chairman

For release: 7am 28 February 2024

Good Life Plus Plc

(the 'Company' or 'Good Life Plus ')

Appointment of New Chairman

Good Life Plus Plc (AQSE: GDLF), an innovator in the luxury prize draw and rewards sector, is pleased to announce the appointment of David Craven to the Board as Non-Executive Chairman. He will succeed Keith Harris, who has retired from the Board with immediate effect after making valuable contributions to both the initial public listing and the recent successful RTO and capital raise.

David Craven has been a formidable presence in the global gaming sector for a number of years. In his recent role as CEO of Allwyn Entertainment Limited, he played a pivotal role in securing the fourth National Lottery Licence following an extensive and highly competitive bidding process which led to the subsequent buyout and takeover of the incumbent operator Camelot by Allwyn.

Known for his strategic judgement, David has a proven track record of successfully building and transforming businesses. As Managing Director of The Tote, he guided the company's transition from a state monopoly to a successful private enterprise. Additionally, as co-founder of UPC/Chello, David pioneered broadband and digital content services, and jointly led the company through a successful flotation in 1999.

David has successfully served on boards in various capacities and has been involved in the expansion and successful exits of numerous companies. His strategic contribution as Chair of Turf TV and the Ultimate Finance Group delivered substantial shareholder returns.

Commenting on his appointment, David Craven stated:

"I am extremely pleased to join the Board of Good Life Plus at a significant stage in the company's development. The business is fast establishing itself as a leader in the industry, transforming the prize draw and rewards landscape through innovative strategies. I have an extremely high regard for the leadership team's capabilities and look forward to contributing to the company's efforts to become a household name in the UK and beyond."

Charlie Chadd, CEO of Good Life Plus Plc, added:

"It is an honour to welcome an industry heavyweight like David Craven to our Board of Directors. His extensive profile, deep industry knowledge, and wide-reaching network bring immense value to our Company. We look forward to leveraging David's strategic leadership as we continue to thrive and innovate in the sector. His insights will be instrumental in driving growth and enhancing shareholder value.

"On behalf of the Board, I would also like to thank Keith Harris for his significant support and contribution to Good Life Plus during his time as Non-Executive Chairman."

Regulatory disclosures

The following information relating to David Craven is disclosed pursuant to Rule 4.9 of the AQSE Growth Market - Access Rulebook.

Full name: David Charles McNae Craven

Age: 57

David Craven has no interest in the issued share capital of the company.

There is no further information regarding David Craven that is required to be disclosed pursuant to Rule 4.9 of the AQSE Growth Market Access Rulebook.

-Ends-

Further information is set out in the Admission Document which is currently available on the Company's website: www.goodlifeplus.co.uk.

Words and expressions used in this announcement, unless the context otherwise requires, shall have the same meaning as in the Admission Document

For further information please contact:

Good Life Plus Plc                                                                                                            +44 (0)7500 929157

Charlie Chadd, Chief Executive

Novum Securities Limited

AQSE Corporate Advisor

David Coffman / Daniel Harris / George Duxberry                                                         +44 (0)20 7399 9400

Belvedere Communications Limited

Financial Media and Investor Communications

John West / Lily Pearce                                                                                                     + 44 (0)20 7653 8702

goodlifeplus@belvederepr.com