James Sharp operates a predominantly 'value' based approach to investments. We do not follow the latest trend or fad but prefer to follow an approach that is consistently successful over the long-term. We are happy to concede that patience is a key element to this approach.

Our investment strategies are based on in-depth analytical research of UK companies. Investment opportunities are thoroughly investigated by building up a sound knowledge of businesses, competitors and sectors. We actively meet with companies at Annual General Meetings and undertake field visits to develop a qualitative understanding of a company while assessing external research.