Semper Fortis Esport - Appointment of Brand Ambassador
RNS Number : 6502Z
Semper Fortis Esports PLC
25 May 2021
 

 

25 May 2021

 

Semper Fortis Esports PLC

("Semper Fortis Esports" or the "Company")

 

 Harry Maguire of Manchester United appointed as a brand ambassador

 

Semper Fortis Esports PLC (AQSE: SEMP), the esports company focused on establishing esports teams, forming brand and technology partnerships, and providing business to business advisory services, is delighted to announce that Mr Harry Maguire has been appointed as a brand ambassador to the Company, following the very recent appointment of Mr Dominic Calvert-Lewin as a brand ambassador.

 

Remuneration to Mr Maguire will be paid in the form of warrants which entitle him to subscribe for ordinary shares in the Company at an IPO exercise price of 1 pence per share.  The five year warrants cannot be exercised in the first twelve month period post their issue.

 

As part of Semper Fortis Esports, brand ambassadors will interact with online audiences via digital platforms and bring their wealth of experience in traditional sports to an organisation in esports.

 

Harry Maguire said:

 

"When I'm not on the pitch and training one of my favourite ways to relax is playing online against teammates and friends. It has been a great way to pass the time, particularly in lockdown. When I was approached by Semper Fortis to become one of its ambassadors I was really intrigued about what they are looking to achieve in gaming and esports. As an athlete I understand the pressures of a competitive environment and I am excited to share my experience of competing in the world's biggest leagues with Semper Fortis. We already have lots of exciting projects in the pipeline for this year, so watch this space."

 

Kevin Soltani, CEO of Semper Fortis Esports, commented:

 

"Harry, like Dominic, is one of the country's highest regarded professional footballers, who represents the England national team and Manchester United. We are delighted to have brought both Harry, and last week Dominic, on board as ambassadors and will be spending time working with them in the short term to achieve our stated aims. We may in the medium term look to sign further brand ambassadors in line with the high standards that we have set ourselves with Dominic and Harry."

 

Keith Harris, Chairman of Semper Fortis Esports, added:

 

"As with Dominic, we look forward to Harry supporting our Top Blokes esports team which competes in the Rocket League in Europe and are equally excited for his involvement with this fast growing and fun esports industry."

 

Total Voting Rights

The Company has 415,499,800 Ordinary Shares in issue. The number of Ordinary Shares under warrant is now 75,000,000. There are options over a total of not more than 12,464,994 Ordinary Shares. The total voting rights in the Company is therefore 415,499,800 and Shareholders may use this figure as the denominator by which they are required to notify their interest in, or change to their interest in, the Company under the Disclosure Guidance and Transparency Rules.

 

This announcement is released by Semper Fortis Esports PLC and contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 (MAR), and is disclosed in accordance with the Company's obligations under Article 17 of MAR.

 

 

 

 

 

 

 

For more information, please contact:

 

Semper Fortis Esports plc

via Square1 Consulting

 

Kevin Soltani, Chief Executive Officer

Jassem Osseiran, Chief Operating Officer

Max Deeley, Finance Director

https://semperfortisesports.com

 

 


Hybridan LLP - AQSE Corporate Adviser and Broker

 https://hybridan.com/

 

Claire Noyce, Managing Partner, Corporate Finance

Niall Pearson, Head of Corporate Broking & Sales

+44 203 764 2341

+44 203 764 2343

 

 


Square1 Consulting

+44 207 929 5599

David Bick

 

+44 7831 381201

 

 

 

About Semper Fortis Esports plc

 

Semper Fortis Esports has contracts with an esports team competing under the name, 'Top Blokes'. Top Blokes competes in the Rocket League Championship Series. The Directors have identified a number of different areas which following Admission, are likely to form the core areas of the business. These are:

 

·      to establish or purchase competitive esports teams under different game categories;

·      to enter into a joint venture with a high-profile talent and celebrity (such as well-known professional football players) who will work with the Company to generate exposure for the Company's esports team and who will help attract sponsorship opportunities for the Company and its team;

·      to use viewership power to attain sponsorship opportunities, preferably among a number of different brands. Viewership and engagement figures will be generated through online broadcasting of team activity, social media and in some cases, physical appearances of the team in competition;

·      to create digital experiences for brands and celebrities to provide exposure and to enable online engagement through gaming and esports initiations. The Company's goal in this respect is to create revenue through content reach, distribution of broadcasting rights and digital viewing; and

·      to develop technology applications and products that complement the esports industry. Initially utilising contacts of Mr Bushnell's in the software industry to develop a Beta software product, that if then successful, funding would be arranged for full development thereof.

 

The Semper Fortis model has been built with confidence due to the managements' experience in competitive team operations, both in traditional sports and gaming.  The management believe that the future of esports  will continue to succeed and grow as brands and marketing dollars continue to enter the space, as electronic gaming and digital experiences continue to expand,  and technology continues to innovate and enhance areas supporting the industry.

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