Semper Fortis Esport - Appointment of Brand Ambassador
RNS Number : 2061Z
Semper Fortis Esports PLC
20 May 2021


20 May 2021


Semper Fortis Esports PLC

("Semper Fortis Esports" or the "Company")


 Dominic Calvert-Lewin of Everton appointed as a brand ambassador


Semper Fortis Esports PLC (AQSE: SEMP), the esports company focused on establishing esports teams, forming brand and technology partnerships, and providing business to business advisory services, is delighted to announce that Mr Dominic Calvert-Lewin has been appointed as a brand ambassador to the Company.


Remuneration to Mr Calvert-Lewin will be paid in the form of warrants which entitle him to subscribe for ordinary shares in the Company at an IPO exercise price of 1 pence per share.  The five year warrants cannot be exercised in the first twelve month period post their issue.


The Company stated in its Admission Document dated 26th April that one of its aims was to sign well-known personalities following Admission, (such as professional football players) who will work with the Company to generate exposure for the Company's esports team and who will help attract sponsorship opportunities for the Company and its team.


Semper Fortis Esports sees the brand ambassador role as an integral component to the Company's mission in bridging the gap between physical and digital. Initially ambassadors will be positioned to promote assets under the Semper Fortis brand, the TOP BLOKES team being an important part of that. Every brand ambassador is also expected to work on other opportunities committed to content, community and fan activation.


As part of Semper Fortis Esports, brand ambassadors will interact with online audiences via digital platforms and bring their wealth of experience in traditional sports to an organisation in esports.


Dominic Calvert-Lewin said:


"Esports has been on my radar for quite a while now and I am excited to take my first steps into the space with Semper Fortis. As an athlete, being competitive is part of my DNA so it's great to be an ambassador for a brand that is striving to be the best. I'm looking forward to connecting with new audiences and getting involved with the multiple opportunities the burgeoning gaming industry has to offer. This exciting chapter has just begun."


Kevin Soltani, CEO of Semper Fortis Esports, commented:


"Dominic is one of the country's highest regarded professional footballers, representing as he does the England national team and Everton. We expect to sign further brand ambassadors in line with the Company's stated strategy."


Keith Harris, Chairman of Semper Fortis Esports, added:


"We look forward to Dominic supporting our Top Blokes esports team which competes in the Rocket League in Europe and are excited for his involvement with this fast growing and fun esports industry."


Total Voting Rights

The Company has 415,499,800 Ordinary Shares in issue. The number of Ordinary Shares under warrant is now 67,500,000. There are options over a total of not more than 12,464,994 Ordinary Shares. The total voting rights in the Company is therefore 415,499,800 and Shareholders may use this figure as the denominator by which they are required to notify their interest in, or change to their interest in, the Company under the Disclosure Guidance and Transparency Rules.



This announcement is released by Semper Fortis Esports PLC and contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 (MAR), and is disclosed in accordance with the Company's obligations under Article 17 of MAR.



For more information, please contact:


Semper Fortis Esports plc

via Square1 Consulting


Kevin Soltani, Chief Executive Officer

Jassem Osseiran, Chief Operating Officer

Max Deeley, Finance Director



Hybridan LLP - AQSE Corporate Adviser and Broker


Claire Noyce, Managing Partner, Corporate Finance

Niall Pearson, Head of Corporate Broking & Sales

+44 203 764 2341

+44 203 764 2343



Square1 Consulting

+44 207 929 5599

David Bick


+44 7831 381201




About Semper Fortis Esports plc


Semper Fortis Esports has contracts with an esports team competing under the name, 'Top Blokes'. Top Blokes competes in the Rocket League Championship Series. The Directors have identified a number of different areas which following Admission, are likely to form the core areas of the business. These are:


·      to establish or purchase competitive esports teams under different game categories;

·      to enter into a joint venture with a high-profile talent and celebrity (such as well-known professional football players) who will work with the Company to generate exposure for the Company's esports team and who will help attract sponsorship opportunities for the Company and its team;

·      to use viewership power to attain sponsorship opportunities, preferably among a number of different brands. Viewership and engagement figures will be generated through online broadcasting of team activity, social media and in some cases, physical appearances of the team in competition;

·      to create digital experiences for brands and celebrities to provide exposure and to enable online engagement through gaming and esports initiations. The Company's goal in this respect is to create revenue through content reach, distribution of broadcasting rights and digital viewing; and

·      to develop technology applications and products that complement the esports industry. Initially utilising contacts of Mr Bushnell's in the software industry to develop a Beta software product, that if then successful, funding would be arranged for full development thereof.


The Semper Fortis model has been built with confidence due to the managements' experience in competitive team operations, both in traditional sports and gaming.  The management believe that the future of esports  will continue to succeed and grow as brands and marketing dollars continue to enter the space, as electronic gaming and digital experiences continue to expand,  and technology continues to innovate and enhance areas supporting the industry.

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