Samarkand Group plc (SMK)
DATE: 4th May 2021
Samarkand Group plc
("Samarkand" or the "Company" or together with its subsidiaries the "Group")
Acquisition of Zita West Products Limited and Babawest Ltd
Samarkand Group plc, the recently floated cross-border technology and consumer brand group, is pleased to announce the acquisition of the entire share capital of Zita West Products Limited and 51% of Babawest Ltd for a total consideration of
Zita West Products Limited ("ZWPL"), www.zitawest.com, is a
Babawest Ltd ("BW"), www.babawest.co.uk, commenced trading in November 2020 as a collaboration between Zita West and Leo Bamford (founder of the mybaba.com parenting and lifestyle blog). BW specialises in the creation of nutritional products and probiotics focused on the mother and baby sector and children under the age of 12. Zita West and Leo Bamford remain as shareholders in BW and will serve on the BW board throughout the next period of the brand's development.
ZWPL and BW are attractive targets for the Group because of the sectors that they operate in of fertility, pregnancy and mother & baby. The average age of women giving birth is above 30 in many OECD countries. Older people in general have higher disposable incomes and a higher need for supported fertility. Combining ZWPL and BW in an offering from fertility through to 12 years of age, in multiple markets, provides economies of scale for consumer acquisition and lifetime value. ZWPL and BW will also make use of the existing supply chain of Probio7 and thereby increase the Group's overall efficiency. The Group plans to develop both ZWPL and BW in the cross-border ecommerce market in
Samarkand Group CEO David Hampstead commented:
"Zita West is a brand of outstanding pedigree and Zita's reputation as a leading fertility consultant internationally precedes her. We have always believed that Zita West Products has a bright future in the
Zita West, founder of Zita West Products Limited and co-founder Babawest, commented:
"Having worked successfully with Samarkand for the past 3 years I know that David and his team are the right people to carry on our growth. I'm so excited to continue the journey of Zita West Products and Babawest and bring our helpful products to so many more people around the world."
Leo Bamford, co-founder of Babawest commented:
"Zita and I founded Babawest to create products for kids and parents with the care that is at the heart of My Baba and Zita West. I'm delighted to be working with Samarkand on the growth of our brand and look forward to the new products we already have in development together."
Total Voting Rights
The New Ordinary Shares will rank pari passu in all respects with the Company's existing ordinary shares and Admission is expected to become effective on 7 May 2021. Following Admission of the 357,977 New Ordinary Shares, the Company's enlarged issued share capital will comprise of 51,976,943 ordinary shares, each with voting rights. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules.
*subject to a post-completion working capital adjustment
**adjustment was made to take account of company pension contributions made by ZWPL on behalf of a director.
For more information, please contact:
Notes to Editors
Samarkand is a cross-border eCommerce technology and consumer brand group focusing on connecting Western Brands with
The Company's current customer base comprises leading European brands such as 111SKIN, Shay & Blue, Omorovicza, ICONIC London, Philip Kingsley, Temple Spa and Planet Organic. Samarkand has also successfully grown its own brand, Probio7, acquired in December 2017.
Founded in 2016, Samarkand is headquartered in
For further information please visit https://www.samarkand.global/
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