NFT Investments PLC - Investment Made in Fashion Technology Firm AEON
RNS Number : 2777W
NFT Investments PLC
22 April 2021

The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

Press release

22 April 2021


NFT Investments PLC


("NFT Investments" or the "Company")


First Investment Made in Leading Luxury Fashion Technology Firm AEON

Executive Board and Management Team to be Paid in Cryptocurrency


NFT Investments, a company specializing in the identification, acquisition, investment, and development of non-fungible tokens ("NFTs"), is pleased to announce it has made its maiden investment by acquiring a stake in AEON International, a leading developer of cutting-edge technology for the luxury fashion industry.


The Company has invested US$1,000,000 in AEON in an oversubscribed private round. NFT Investments joins an exclusive club of existing investors including a NYSE listed Chinese ecommerce giant which has a significant stake. This is the first investment made by the Company since its flotation on the AQSE Growth Market on 16 April 2021.


Based in Hong Kong and operating across Europe, the US and Asia Pacific, AEON uses sophisticated digital solutions to support and innovate supply chain processes in the luxury fashion industry. It has an extensive list of tier one luxury labels and preeminent fashion houses as clients, including but not limited to Louis Vuitton, Givenchy, Balmain, Balenciaga, Gucci, Chloe, Alexander Wang, Michael Kors and many others.


Under its business division AUTHENTIQUE, AEON's offering includes NFT based verification technology that is being used to strengthen product authentication for designer goods and combat luxury counterfeiting. The global market in counterfeit goods is valued at over US$450 billion and is a great cost to the fashion industry. Beyond this, AUTHENTIQUE is also applying NFT technology to open new revenue streams through minting unique fashion NFTs and by using smart contracts written into NFTs to grant original product manufacturers ongoing royalties for each physical product resold. The global resale market is currently estimated to be more than US$50 billion, access to this lucrative market will be a first for luxury brands.


AEON is supported by an experienced management team and is led by fashion industry veteran Simon P Lock. Simon is the founder of Australian Fashion Week and former SVP & MD of IMG Fashion & Models and has been at the cutting edge of digital innovation in the industry globally for 20 years.


NFT Investments is also pleased to announce that it will pay the salaries and bonuses of its Board and management team entirely in cryptocurrency with immediate effect. NFT Investments will convert salaries from fiat to ETH at the spot rate on the last day of the month.


Jonathan Bixby, Executive Chairman of NFT Investments, said: "AEON is a pioneer in fashion technology that is leading the way in demonstrating the concrete benefits that NFTs can bring the fashion industry. The market opportunity for NFTs in the industry is huge, beyond using NFTs to establish digital ownership and verify the transfer of luxury products, AEON is also advancing the frontier of digital-first fashion products using NFTs. We expect this to be a growing future market and are delighted to support AEON alongside a roster of high calibre investors.


"NFT Investments' DNA and growth is based on digital currencies and assets, so it is perfectly appropriate that our team is showing its conviction in the long-term value of crypto by receiving their emoluments in cryptocurrencies. I am delighted to be a part of the first company worldwide to achieve this milestone."


Simon P Lock, Founder, CEO and Executive Chairman of AEON, said: "NFTs are set to revolutionize luxury goods authentication. Counterfeiting is the enemy of luxury brands, eroding brand value, revenue and profitability. We look forward to applying NFT technology to this space as well as supporting the emerging digital-first fashion category in which NFTs will play an enormous role."

For further information please contact:

NFT Investments


Jonathan Bixby

Executive Chairman

Neil Thapar

Investor Relations

via Tancredi +44 207 887 7633



+44 7876 455 323

First Sentinel


Corporate Adviser

Brian Stockbridge


+44 7876 888 011

Tennyson Securities

Corporate Broker

Peter Krens

+44 207 186 9030

Novum Securities

Corporate Broker

Colin Rowbury

Jon Belliss

+44 207 399 9427

Tancredi Intelligent Communication

Media Relations


Salamander Davoudi

Helen Humphrey

Edward Daly

+44 7957 549 906

+44 7449 226 720

+44 7861 430 057



About NFT Investments:

NFT Investments plc is an investment company specialising in non-fungible tokens ("NFTs") and is the first ever NFT vehicle to list in a major jurisdiction worldwide. The Company invests in a diversified portfolio of NFTs, cryptocurrency, and/or in companies or funds which have exposure to NFT or blockchain technology. The Company's leadership team have an extensive track record in the cryptocurrency sector and previously founded Argo Blockchain PLC, a global crypto miner. NFT Investments is headquartered in London, UK and its shares are listed on the Aquis Exchange Growth Market under the ticker symbol NFT.


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.