23 December 2020

World High Life PLC

 ("World High Life" or the "Company")

Love Hemp Expands In-Store and Online with Holland & Barrett UK

Love Hemp Products now available in 880 Stores across the UK and Ireland

World High Life Plc (AQSE: LIFE) (OTCQB: WRHLF) is pleased to announce that its wholly owned subsidiary, London-based Love Hemp Limited (Love Hemp), has successfully launched a 10 SKU Love Hemp product line across 880 Holland & Barrett stores throughout the UK and Ireland, and online at www.hollandandbarrett.com.

Tony Calamita, CEO at Love Hemp says: "This is a significant relationship not only in its scale, but also because Love Hemp and Holland & Barrett have implemented a ground-breaking education and awareness program designed to inform consumers around the benefits of CBD. The opportunity to play such a leadership role in the category is directly aligned with our values. It is important to invest with partners such as H&B to increase knowledge and confidence for consumers, so they know they are buying credible products from credible retailers."

Highlights

·    Love Hemp launches 10 SKU product line with Holland and Barrett in the UK and Ireland

·    Holland & Barrett International is one of the world's leading health and wellness retailers and the largest in Europe

·    Love Hemp products now available in 880 Holland & Barrett stores nationwide and online at www.hollandandbarrett.com 

·    Love Hemp and Holland & Barrett have implemented a consumer education and awareness program in 400 stores to build consumer knowledge around the benefits of CBD

All Love Hemp products are certified THC free, third party tested under strict laboratory conditions and have a guaranteed CBD concentration. The brand is proud to operate in a regulated way in an unregulated market. The Company's Directors consider that Love Hemp is now the UK's number one CBD and Hemp product supplier.

Love Hemp's products available in-store and online at hollandandbarrett.com includes 10 SKUS featuring multiple sprays and capsules. Products contain a variety of strengths from 600mg CBD to 3,000mg CBD to ensure there is something for everyone, no matter whether they are a CBD beginner or an experienced consumer.

Love Hemp was established in 2015 after two London entrepreneurs, Tony Calamita and Thomas Rowland, spotted a gap in the market for a high quality and innovative CBD brand. Love Hemp manufactures high quality, premium CBD products, ranging from oils and sprays to edibles and cosmetics.

For further information please contact:

For more information on World High Life please visit:      www.worldhighlife.uk

Market Abuse Regulation (MAR) Disclosure

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

Cautionary Note Regarding Forward Looking Information

We seek safe harbour. Some statements contained in this news release are "forward looking information" within the meaning of securities laws. Forward looking information include, but are not limited to, statements regarding the use of proceeds of the non-brokered private placement and payment of the debt settlements. Generally, forward-looking information can be identified by the use of forward-looking terminology such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", "believes" or variations of such words and phrases (including negative or grammatical variations) or statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved" or the negative connotation thereof. Investors are cautioned that forward-looking information is inherently uncertain and involves risks, assumptions and uncertainties that could cause actual results to differ materially. There can be no assurance that future developments affecting the Company will be those anticipated by management. The forward-looking information contained in this press release constitutes management's current estimates, as of the date of this press release, with respect to the matters covered thereby. We expect that these estimates will change as new information is received. We do not undertake to update any estimate at any particular time or in response to any particular event, except as required by law.