16 June 2020

World High Life PLC

 ("World High Life" or the "Company")

LOVE HEMP APPOINTS NEW SCIENTIFIC ADVISORS TO ITS ADVISORY BOARD

World High Life Grants Options to Consultants and Directors

World High Life Plc (AQSE: LIFE) (OTCQB: WRHLF) is pleased to announce that its wholly owned subsidiary, London-based CBD brand, Love Hemp Limited ("Love Hemp"), sees Dr. Amanda McKinney, MD and Dr. Andrea Holmes, Ph.D. join the brand's Scientific Advisory Board led by Dr. Sepe Sehati.

The scientific advisory board appointments bolster Love Hemp's focus on the continued development of proprietary, industry leading formulations to address specific health and wellness needs.

Scientific Advisory Board Announcement Highlights:

·   Dr. Amanda McKinney, Associate Dean of the School of Integrative Learning and the Division of Health Sciences at Doane University, Nebraska

·    Dr. McKinney is certified in Herbal and Cannabinoid Medicine

·   Dr. Andrea Holmes, Professor of Chemistry and the Director of Cannabis Studies at Doane University, Nebraska

·    Dr. Holmes is a co-founder and Chief Growth Officer of Precision Plant Molecules in Denver, CO, a premier hemp extraction company

·    Together, Dr. McKinney and Dr. Holmes join Dr. Sepe Sehati to form Love Hemp's Scientific Advisory Board with a focus on the development of trusted, effective, and innovative industry leading products  

Tony Calamita, CEO at Love Hemp says: "With their extensive knowledge of the CBD industry, Amanda and Andrea will be invaluable additions to the business. With their distinct approach to health and wellness, backed by both medical experience and scientific research, we look forward to bringing the benefits of CBD and all of its constituents to consumers who are looking for solutions and plant-based remedies that are bespoke and personal."

Dr. Andrea Holmes adds: "We believe that Love Hemp is a brand with products of highest quality containing natural and carefully sourced ingredients, and we are excited to work with Love Hemp's innovative thinkers and leadership to push the boundaries of an industry that has endless opportunities. We are very much aligned with their open-mindedness and the focus and emphasis they place on specific consumer demographics, particularly when developing new products that are addressing specific health and wellness needs. We are excited to work with the Love Hemp team and drive the market in the EU and North America in the future to new frontiers of plant based natural product supplements, that are uniquely formulated with purpose and based on the scientific and medicinal research literature."

Dr. Amanda McKinney, Associate Dean of the School of Integrative Learning and the Division of Health Sciences at Doane University in Nebraska, is a triple board-certified physician in Obstetrics and Gynaecology, Female Pelvic Medicine and Reconstructive Surgery and Lifestyle Medicine, and is also certified in Herbal and Cannabinoid Medicine. Dr. McKinney founded the Institute for Human and Planetary Health at Doane University in Crete, Nebraska, to improve both human and planetary health by harnessing the power of plants, grown sustainably, for both medicine and food as a way to prevent and reverse disease.

Dr. Andrea Holmes, Professor of Chemistry and the Director of Cannabis Studies at Doane University, is one of the co-founders and the Chief Growth Officer of Precision Plant Molecules in Denver Colorado, a premier hemp extraction company that is focused on minor cannabinoids that are now rapidly embraced by CBD companies in this emerging market. Dr. Holmes is a national and international expert in cannabis chemistry, testing, processing, and the cannabis industry in general. She has given local, national, and international lectures, radio and television broadcasts, podcasts, and webinars on these subjects. She has published articles on cannabis education, terpenes, the endocannabinoid system, major and minor cannabinoids, extraction methods, niche markets including using CBD for the pet industry, personalised and bespoke cannabis-based applications and unique topics that involve the rapidly emerging CBD industry.

Grant of Options

World High Life  announces that the Board has granted options ("Share Options") over an aggregate of 3,300,000 ordinary shares of 1p each in the Company ("Ordinary Shares") to certain directors and consultants of Love Hemp, including options over 950,000 Ordinary Shares to each of Tony Calamita and Thomas Rowland, the founders of Love Hemp. 

The Share Options all have an exercise price of 12.8p per share and may be exercised at any time six months after the date of grant and not later than the fifth anniversary of the date of grant, subject to continued employment.

For further information please contact:

For more information on World High Life please visit:      www.worldhighlife.uk

Market Abuse Regulation (MAR) Disclosure

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

Cautionary Note Regarding Forward Looking Information

We seek safe harbour. Some statements contained in this news release are "forward looking information" within the meaning of securities laws. Forward looking information include, but are not limited to, statements regarding the use of proceeds of the non-brokered private placement and payment of the debt settlements. Generally, forward-looking information can be identified by the use of forward-looking terminology such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", "believes" or variations of such words and phrases (including negative or grammatical variations) or statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved" or the negative connotation thereof. Investors are cautioned that forward-looking information is inherently uncertain and involves risks, assumptions and uncertainties that could cause actual results to differ materially. There can be no assurance that future developments affecting the Company will be those anticipated by management. The forward-looking information contained in this press release constitutes management's current estimates, as of the date of this press release, with respect to the matters covered thereby. We expect that these estimates will change as new information is received. We do not undertake to update any estimate at any particular time or in response to any particular event, except as required by law.